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We cracked the code to building brands that people want to PAY, STAY
and TELL THEIR FRIENDS ABOUT

WE CRACKED THE CODE TO BUILDING CULT BRANDS

See, people have too many options.

The barrier to entry is getting dangerously low.

Brands are popping up every day, bidding for the attention of your customers.

We hate to be sold to…

but we LOVE to buy.

A lot of brands aren't going to make it in this new world...

But Cult Brands understand how to be psychologically seductive so they don't have to worry about this.

What makes people want to buy
from you ??

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

That’s what we asked ourselves when we got fired from our biggest (ok...only) client in 2017.

We were tired of trying to get “better at marketing”...

We just wanted to find out what makes some brands
“more marketable”,

...so that the *right* customers want to sip your Kool Aid,

& without you feeling like a cheesedick sleezeball.

The brands with a Tribe Community
already understand this…

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

Apple has the 'creatives'.

Starbucks has the 'status chasers'.

Harley Davidson has the 'rebels'.

Chris D'elia has his 'babies'...

We know this.

But what do they do to attract ravenous customers that most brands don’t?
And how do we apply this to our products?

That’s what we spent the last 7+ years working to understand...

studying cults + movements,

reverse engineering 7-figure funnels,

and frame-working psychological triggers to understand the difference between regular brands and cult brands.

Lots of doodles and frameworking

We were determined to find the secret formula of a Cult Brand that makes customers want to pay and stay and share with their friends.

There was a ton of theory, books and good thoughts...

But it turned out there weren’t any frameworks or shortcuts that we could actually apply to brands to create predictable preference and brand loyalty.

So we had to create one.

Want to see what we found?

Keep scrolling…

There are only 3 types of brands:

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

[1] The “Me” Brands:

This is a very common one.

This is the “hey look at me” brands.

The business is usually named after them.

They are the hero and the customer should want to buy from them over the competition because look how great they are!

It's not their fault, they don't know any better... and this used to work really well.

But customers don’t give a shit about you, they give shits about themselves. Lots of them.

So if you’re selling at them, they will eventually disconnect and bounce.

That's not going to give us the staircase revenue we're looking for while sittin' in mexican beach bars.

[2] The “Me Too” Brands:

This is the most common.

It’s when someone resells something because they know people are already buying that thing.

So they spin up a generic brand just enough to hustle a product to the wide web of potential dollar holders.

But it’s hollow middleman operation that's deficient in meaning.

People already have too many options...

Selling “another option” in a sea of sameness is a waste of time for everyone.

[3] The “TRIBE” Brands:

Alright, alright!

These are the ones that have that * special something * you just can’t put your finger on…

And boy do people want it!

They seem to have a siren call that attracts the right customers while repelling the outsiders.

They know how to create silly demand.

Their customers want to wear the brand, share the brand and buy everything they create.

Price isn’t a problem.

And competition is irrelevant.

They seem to make customers feel like they are on the winning side of history.

That's why we believe...

“ the future belongs to those who understand how to build belonging on the internet ”

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

THE BAREFOOT BRANDS™

THE KETTLEBELL WARRIOR ACADEMY

Chandler's community is becoming a brotherhood in the first month and we got over 130 Founding Fathers

THE ASSASSIN ACADEMY

In Russell's Assassin Academy, he leads the "brothers of the red fist" and just launched the swag store for uniformity.

THE OVER 40 ALPHA

Funkster turns men over 40 into Alpha's. We have insane engagement, over 1200 active users and one member went from brand-new to branded (tattoo) in 112 days.

THE SEX FOR BREAKFAST CLUB

Carlen launched "The Everyday Goddess" and leads her Goddesses with "The Sex For Breakfast Club."

check out more legends ->

MORE PROOF THIS SH*T WORKS

THE ADVENTURE TRULY BEGINS ONCE YOU GET THE SALE.

The success of your product has to do with the entire experience from how you invite audience into your world, to delivery, to the meaning baked into using the product, and even the way it affects their identity.

Let's build your next project

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When you create a barefoot brand

When you work with us you'll have a Barefoot Certifed community and an experiential product worth talking about.

Let's make your business sticky...

STICKY.

High LTV, High Retention

When members become sticky, they stay longer. Which means they get better results,
pay you more money,
and increase your numbers. WIN.

A cult like community

You'll create a sense of brotherhood that will allow you to keep making more products to sell, more ancillary products and essentially future proof your business.

you'll see posts like this all the time..

& an asset you can scale for the long game
home- run.

Members Wear and Share Your Brand

So what do Tribe Brands Do differently to create brand preference + lifelong loyalty ?

We’ve uncovered the secret ingredient all Tribe Brands have in common…

The thing that separates them from their competition…

The magic behind the marketing…

Click here to learn what Tribe Brands do to steal your customers

Tap that yellow button to reveal the Tribe Branding secret to attracting lifelong customers

DON'T BE A ME TOO BRAND

NO BAD DAYS

No bad days.

I've been in business over 30 years, I wish like SHIT that I would have done this 30 years ago.

Now I can see how all the moving pieces we have come together.

It's like the jigsaw puzzle that has parts missing under the table.

We now have all the pieces.

It'll take some work, but now I'm confident that we will crush it over the next few years.

If you have the opportunity to work with the twins, you need to get HOOKED UP so you don't waste as much time, energy and freaking MONEY that I have."

DR. TOM PRESTON

These two GAME CHANGERS have helped come in and 10x the results I was getting in my business.

It's unbelievable what we've created, and that couldn't have be done without Mike and Rick.

I had a failing membership and knew I needed to focus on keeping the guys I got in rather than just focus on new ones, and that can't be done without the Tribe stuff that Mike & Rick brought."

- FUNK ROBERTS- "THE FUNKSTER"

When you build a business from the heart, you need to make sure that all aspects of the business are heart-led.

I willingly drank the Barefoot juice, that made me realize that what I wanted to build, could be so much more.

People can see through bullshit and they will call you on it. Working with Barefoot kept me accountable to not only what I am building, but to who I am - a raw, authentic, savage love and light Goddess.

Working with Barefoot Brands is a choice of alignment. They get that, and it either feels fucking good or it doesn't, but with Barefoot, it always feels juicy. "

- Carlen COSTA
"The EVERYDAY Goddess"

We cracked the code to building brands that people want to PAY, STAY and TELL THEIR FRIENDS ABOUT

THE BAREFOOT BRANDS™

check out more legends ->

NO BAD DAYS

Working...

We cracked the code to building brands that people want to PAY, STAY
and TELL THEIR FRIENDS ABOUT